The LEGO Firm History

The history of the LEGO company begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to start a business trading his wood made toys door to door in the town of Billund, Denmark. He referred to as his new business “Lego” – a combination of two Danish key phrases, “leg godt, ” which necessitated “play very well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system with respect to coupling the plastic bricks that would afterwards become known as LEGO “Automatic Joining Bricks. inch The invention allowed LEGO to make more diverse and intricate toys.

After that, LEGO widened their offerings and began to compliment both young boys and girls. It produced a line of “Minifigures” in the mid-1970s that contained human numbers with posable arms, and also marketed charms sets pertaining to young girls.

A further expansion more than three decades ago saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching models featuring the X-wing fighter and TIE Fighter.

While the company grew, it should increase its ability to introduce new products quickly and effectively. To this end, it chosen management consultant Jorgen Vig Knudstorp.

This individual helped the corporation cut down on inventory and reduce creation time. He encouraged the company to build associations with key toy businesses, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also unveiled LEGO Recommendations, an online community where enthusiasts could release plans for new Profano sets they wanted to check out produced. This allowed LEGO to test why not try here the benefit of new concepts and gain feedback just before committing to these people.